Tizer Soft Drinks

Tizer
4 Mollins Road

Westfield

Cumbernauld

G68 9HD

Scotland

22 August 2007

Dear Sir/Madam

I am writing to you as I am a great fan of your Tizer product and would like to express my thanks to you for making such an outstanding product day in day out. I also have a few mean questions about the beverage that has refreshed me on countless occasions.

What does the word “Tizer”? My friends tell me it is the name of the drug that is used in the Tizer drink (surely not!). How do you get Tizer to be so red, as oppose to say, Pepsi, which isn’t red at all? If a certain batch of Tizer is not completely red does it fail a quality standards test? If so, can I buy this poorer quality Tizer? And lastly, what happened to the Tizer man?

I look forward to hearing from you, and hopefully setting up a business relationship in the near future.

Yours faithfully




Robert Walker

NO REPLY!

Letter to Mars

Dear Sir,

I am writing to you as I am a huge fan of your confectionary products! I believe that Mars Bars and Snickers are the best sweets ever! But I have noticed that they are often cheaper than your rivals products, why is this? I have at least 3 Mars Bars, a Snickers and a Twix a day (sometimes I might buy a Kinder Bueno instead of the third Mars though, I hope you are not too angry)!

After all these years of chocolate eating I have a new product suggestion. As you maybe aware the best part of a Mars bar is the caramel, and the worst bit is the nougat. My suggestion is to make a new Mars Bar without the nougat and just lots of caramel! This would be undoubtedly popular! You could call it Mars Caramel, or even better; The Venus Bar! The logo could be the planet Venus being eaten by a Venus Fly Trap!

I also enjoy your Opal Fruits product, but recently I have noticed that they are nowhere to be found! Have they been taken off the market? I hope not! They were the perfect compliment to a summer’s day!

Yours faithfully




Robert Walker

P.S. What’s your favourite sweet?




Dear Mr Walker,

We recieve many letters from the general public suggesting new and intersting ideas. together with lots of feedback and comments on our current product ranges. However, all our ideas are generated in house and through our agencies, often many years in their planning. Not all ideas are feasible due to technology restraints, and may be shelved until a future date.

We continually carry out research into the needs and requirements of our consumers and we record all the comments received on our products.

Regarding the price of our products: We give the retail sector our recommended retail price as a guide it is then up to them how much they sell our products for over which we have no control.

Opal Fruits are now called Starburst and are available from most outlets.

My favourite chocolates are the Mars Planets and the new Galaxy Block Dark Chocolate that has only just been released.

Yours sincerely

Antony Kirk
Consumer Care Team

Letter to Coca-Cola

Dear Sir/Madam

I have been a great fan of the Coca-Cola Company all my life. I enjoy almost all of your products and buy a bottle of Coca-Cola almost everyday (some days if I don’t have enough money I have to buy Virgin Cola instead, but it’s nowhere near as good as your superior product)!

And after all these years of drinking, I had a thought just today. How do you get your drinks so fizzy? They are indeed very fizzy. Would it be possible for you to turn down the fizzyness of your fizzy beverages as sometimes I feel that they are too fizzy and I have to open the bottle and leave it for five minutes for the fizz to calm down before I can drink it. You could market a new type of Coca-Cola with less fizz! It could be called “A Little-Bit-less-Fizzy-Coke”! I’ll give you that one for free!

Once again I would like to thank you for years of enjoyment from your great product! You must feel very proud working for a company that makes so many people happy!

Yours faithfully





Robert Walker

P.S. Do you ever drink Pepsi? You can tell me, I won’t tell a soul!






Dear Mr Walker,

Thank you for contacting the Consumer Infomation Centre.

It is always a pleasure to hear from our consumers, especially those as enthusiastic as you are. I was delighted to hear how much you been enjoying our products and I will therefore be passing on your kind comments to those in our brand team.

As you will appreciate, we research all our products thoroughly and generally we have received positive feedback regarding our products.

We are sorry to hear that you feel that they are too fizzy, however we appreciate you sharing your feedback with us and we will pass your comments onto the brand manager and team.

In response to your question, "Coca-Cola" is my best!

May I take this opportunity to thank you for taking the time and trouble to share your comments with us.

Kind regards

Fikayo Famuyiwa

Consumer Infomation Centre

Coca-Cola Great Britain